If you’re on the lookout for the perfect Christmas gift for a translator friend, or for a treat to give your business a boost in 2015, The Marketing Cookbook for Translators will be the perfect highlight for your hamper.
Tess Whitty, freelance English-Swedish translator and host of the highly successful Marketing Tips for Translators podcast, is also amongst the best known trainers and speakers in the industry. Her latest effort, right off the press, wraps up all the important steps translators need to follow to build their freelance business from the ground up – and all of that crafted in a practical cookbook including 25 delicious recipes for success.
As an added bonus, The Marketing Cookbook for Translators also features a one-page marketing plan template readers can use to put all the good advice to work straight away. Also, references to external resources provide a quick roadmap for those who want to explore the individual topics further.
I am always a bit wary of marketing books, as there are many that add little (if any) to the conversation. However, Tess Whitty’s is one of those rare gems that combine solid marketing strategies with nuggets of practical knowledge gained throughout a long professional journey – a balanced mix of business wisdom and vision.
I especially enjoyed her practical approach to the matter, and the humorous touch of the cooking metaphor – which also turns to be an effective tool to provide readers with a quick overview of what they need to have, to gain, and to do.