Quick announcement today: my webinar series on marketing translation, organised with The Alexandria Library, is up for a replay and starts on October 20th.
Registrations are now open, with a 15 € discount option for bundle purchase. You can find purchase information, reviews from last year's attendees, and a complete overview of each course by visiting the links below.
Marketing translation course: dates and contents
- October 20: Key principles of effective and persuasive communication (90 min)
Marketing translation requires a thorough understanding of the underlying mechanisms of communication. The webinar explores the importance of achieving effectiveness and persuasiveness in marketing copy, and outlines useful techniques to improve your writing.
- November 3: Fundamentals of transcreation (90 min)
Over the last few years, transcreation has become one of the "hot words" in our industry. This webinar discusses the key features and peculiarities of this process, with a focus on the importance of cultural relevance and adaptation.
- November 17: Writing techniques for marketing translation (120 min)
To achieve the customer's communication goals, copywriters often rely on a variety of rhetorical devices and writing techniques. This lesson outlines the most common devices used in marketing copy, and shows examples to explain their impact and outcomes.
See you in the virtual classroom!