The Alchemist's Lair
Thoughts on writing, language, life as a freelancer,
and what comes to mind.
and what comes to mind.
It's that time of the year again - and even though planning for 2015 whilst juggling those last urgent projects might be tricky, you'd better get ready for some serious business planning soon.
Maybe this was a great year for you, and you feel like you don't really need to plan ahead now. Still, preparing for what's next can help you consolidate your achievements, and set the basis for further growth and success.
So, here's the last Marketing Pill for 2014: 3 tips and ideas to give your freelance business a boost in 2015.
Solopreneurs and small business owners often underestimate the importance of budgeting, and then miss out important industry events because they "didn't have budget for this". These missteps, however, can result in losing important business opportunities - which is definitely worst than investing some time in figuring out your financial needs for 2015.
If you need some help on how to draft your business budget, check out this great guide to budgeting and business planning at Infoentrepreneurs.org.
I can still remember a customer asking a "small question" to sort out a problem they had with a translation carried out by someone else (!), which turned out to be an exchange of 13 emails in one afternoon.
And all of that for free.
That's why it is important to set boundaries and limit your generosity. I'm not saying you should "cut the wiring" altogether - but learning how to say "no" (and, possibly, "sure, but not right now") can help you overcome the challenge.
However, you might also want to go where the customers are, i.e. at trade fairs, congresses and industry events your target public attends for business. On this note, check out these tips for finding direct clients from Chris Durban's Working the Room masterclass, collected by Catherine Christaki (@LinguaGreca).
2015 will be a hot year for translation-related conferences and events. My speaking schedule for the first semester is packed already, and I look forward to meeting colleagues from around the world in Warsaw (Translation & Localization Conference) and in Newcastle (ITI Conference). If you'll be there, let me know to meet for a chat over coffee.
Today MTM Translations' office is closing for the holiday season, and I'm also taking a couple weeks off blogging to get ready for 2015. Thank you all for your comments and support through 2014 - I wish you a great start into the new year!