The Alchemist's Lair
Thoughts on writing, language, life as a freelancer,
and what comes to mind.
and what comes to mind.
TED Talks are a great source of ideas, motivation and inspiration. Speakers at TED Talks come from the most different courses of life and fields of expertise - however, they all share one goal: spreading ideas and inspiring change.
The Marketing Pills series has just turned 30 articles. To celebrate, today I'd love to share with you 5 of the most inspirational TED Talks I've listened to recently. I hope you find value!
1. Juan Enriquez: Your online life, permanent as a tattoo (5:58)
What is this about: In this TED Talk, business leader and author Juan Enriquez shares insights on the impact of digital sharing on our privacy and reputation.
Why freelancers should watch this: Social sharing has become a key aspect of the online lives of businesses. Most freelancers jumped on the social media train, but many of them still overlook the risks and implications of it.
2. David Pogue: Simplicity sells (22:06)
What is this about: New York Times technology columnist David Pogue talks about product and service design and shows why simplicity is key to grow your business.
Why freelancers should watch this: Even if you're not working in technology, simplicity helps you positioning your services within your target market more easily. In a world of "we do it all", creating a clear and defined offering helps you getting your message across more effectively.
3. Sheena Iyengar: How to make choosing easier (16:06)
What is this about: Professor Sheena Iyengar provides great insight on the negative impact of choice overload on consumers and decision-makers. Based on her research on the mechanisms of choice, she also shares 4 easy techniques to improve the customers' choice experience.
Why freelancers should watch this: Understanding how choice works helps you improve the impact of your offering on prospective customers. Also, it helps streamlining your own decision-making processes.
4. John Gerzema: The post-crisis customer (16:40)
What is this about: In this TED Talk, advertiser and analyst John Gerzema discusses the challenges and opportunities of dealing with customers in the post-crisis era.
Why freelancers should watch this: Understanding psychology of the buyer and how people take their purchase decisions is a key step on your way to successful negotiation. Also, getting insights on how consumer behaviours change over time helps you fine-tune your business skills to a dynamic environment.
5. Dan Cobley: What physics taught me about marketing (8:10)
What is this about: Dan Cobley, marketing director at Google, brings his passion for physics on stage to explain the fundamentals of branding.
Why freelancers should watch this: Understanding how branding works is key to develop and implement successful marketing strategies. Having fun at learning is a plus!