The Alchemist's Lair
Thoughts on writing, language, life as a freelancer,
and what comes to mind.
and what comes to mind.
Are you ready for another year of marketing pills? There's a lot more to come in this series about marketing & business communication for freelancers, and the first new posts are eagerly waiting to be published.
Before we dig deeper into the new year, however, I'd like to thank you for all the comments, social shares, and for your continued support. To celebrate and get ready for more, I wrapped up your favourite posts from 2013.
Enjoy the ride and don't forget to check out the Marketing Pills Archive, where you can browse the complete collection by topic.
#01 5 inspirational TED Talks every freelancer should watch - Food for thought about positioning, customer behaviour, branding, and online reputation.
#02 3 marketing lessons you should have learned from grandma - Popular wisdom is a treasure chest, and can also help you avoiding some of the most common marketing pitfalls.
#03 The 7 characteristics of effective communication - When marketing your services, communicating effectively with your prospects is key. This post outlines the 7 C's of communication and explains why they are critical to success.
#04 Pricing policies for freelancers: defining your rates - Here I share some thoughts and a simple strategy to define your rates in a way that actually matches your needs and makes your business more profitable.
#05 Pricing policies for freelancers: on discounts and working for free - Requests for freebies and discounts are all over the freelance market. Learn how to handle them effectively to protect your work and professional credibility.
#06 3 words to avoid in freelance marketing - Words you use in your promotional messages and materials do affect the outcomes of your marketing efforts. Learn how to avoid the risky one and write compelling copy.
#07 E-mail marketing etiquette essentials [infographics] - A visual summary of snack-sized tips and tricks to craft promotional e-mails that actually reach your audience.
#08 Top 3 social media mistakes freelancers make every day - When engaging on social platforms for business purposes, your behaviour is just as important as what you share. Here you'll find common pitfalls - and how to fix them.
#09 Understanding the customer's hidden needs - Learn more about decision making processes and how you can understand what customers need beyond "service".
#10 Freelancing success: in praise of hard work - The internet is bursting with "secret recipes" to make the most out of your business. Forget about secrets and find out what you need to succeed in a competitive environment.